Banff is arguably the best known resort town in the Rockies and is located within Banff National Park and where the peaks of Mt. Rundle and Mt. Cascade dominate its skyline. The main thoroughfare is Banff Avenue where boutiques and restaurants mix with château-style hotels and souvenir shops. The surrounding 6,500 square kilometres of Banff National Park are home to wildlife including elk and grizzly bears.

Popular warm-weather activities are hiking and biking, as well as white-water rafting on the Bow River and boating on Lake Minnewanka. Year-round, visitors can soak in the geothermally heated Banff Upper Hot Springs and ride the Banff Gondola up 2,451m-high Sulphur Mountain.